图书阅览

●章旅游消费者行为学的基本问题┃Chapter 1The Basic Problems of Tourism Consumer Behavior节旅游消费者行为学的研究对象与内容/1┃The Research Object and Content of Tourism Consumer Behavior第二节旅游消费者行为学的理论来源与研究方法/8┃The Theoretical Sources and Research Methods of Tourism Consumer Behavior第三节旅游消费者行为学的发展历史/12┃The History of Tourism Consumer Behavior 20┃第二章旅游消费者行为学的基本理论┃Chapter 2The Basic Theory of Tourism Consumer Behavior节旅游购买行为理论/20┃The Theory of Travel Buying Behavior第二节旅游消费者行为模式/25┃Tourism Consumer Behavior Model第三节有限理性理论/29┃The Theory of Bounded Rationality第四节旅游者二元行为理论/31┃The Theory of Tourist Dualistic Behavior第五节环城游憩行为理论/38┃The Theory of Recreational Behavior around the City 45┃第三章动机与旅游消费者行为┃Chapter 3Motivation and Tourism Consumer Behavior节需要与动机/45┃Need and Motivation第二节旅游需要与旅游动机/49┃Tourism Need and Tourism Motivation第三节旅游消费者动机的经典理论/55┃The Classical Theory of Tourism Consumer Motivation 62┃第四章感知与旅游消费者行为┃Chapter 4Perception and Tourism Consumer Behavior节感知过程/62┃Perception Process第二节旅游感知的影响因素/67┃Influencing Factors of Tourism Perception第三节旅游者对旅游条件的感知/71┃Tourists' Perceptions of Tourism Conditions目录 79┃第五章学习与旅游消费者行为┃Chapter 5Learning and Tourism Consumer Behavior节学习概述/79┃An Overview of Learning第二节旅游消费者学习的内容与途径/85┃Contents and Approaches of Tourism Consumers' Learning 91┃第六章态度与旅游消费者行为┃Chapter 6Attitude and Tourism Consumer Behavior节旅游消费者态度概述/91┃A Overview of Tourism Consumers' Attitudes第二节旅游消费者态度与旅游行为/97┃Tourism Consumer Attitude and Tourism Behavior第三节旅游消费者态度的形成与改变/100┃The Formation and Change of Tourist Consumers' Attitude 109┃第七章个性与旅游消费者行为┃Chapter 7Personality and Tourism Consumer Behavior节个性的形成/109┃The Formation of Personality第二节个性特征与旅游消费者行为/113┃Personality Characteristics and Tourism Consumer Behavior第三节个性结构与旅游消费者行为/119┃Personality Structure and Tourism Consumer Behavior第四节旅游消费者个性测量和实践运用/121┃Measurement and Practical Application of Tourism Consumes 128┃第八章社会群体与旅游消费者行为┃Chapter 8So Group and Tourism Consumer Behavior节社会群体概述/128┃A Overview of So Group第二节参照群体与旅游消费者行为/131┃Reference Group and Tourism Consumer Behavior第三节家庭与旅游消费者行为/134┃Family and Tourism Consumer Behavior第四节社会阶层与旅游消费者行为/140┃So Stratum and Tourism Consumer Behavior 148┃第九章文化因素与旅游消费者行为┃Chapter 9Culture and Tourism Consumer Behavior节文化概述/148┃A Overview of Culture第二节文化差异与价值观/151┃Cultural Differences and Cultural Values第三节中国传统文化与旅游消费者行为/157┃Chinese Traditional Culture and Tourism Consumer Behavior 167┃第十章营销组合与旅游消费者行为┃Chapter 10Marketing Mix and Tourism Consumer Behavior节产品与旅游消费者行为/167┃Product and Tourism Consumer Behavior第二节价格与旅游消费者行为/175┃Price and Tourism Consumer Behavior第三节渠道与旅游消费者行为/179┃Channel and Tourism Consumer Behavior第四节促销与旅游消费者行为/186┃Promotion and Tourism Consumer Behavior 196┃第十一章旅游决策┃Chapter 11Tourism Decisionmaking节旅游决策概述/196┃A Overview of Tourism Decisionmaking第二节旅游消费者对目的地的选择/202┃Tourism Consumers' Choice of Destinations 212┃第十二章旅游体验┃Chapter 12Tourism Experience节旅游体验概述/212┃A Overview of Tourism Experience第二节旅游体验的质量与真实性/217┃The Quality and Authenticity of Tourism Experience第三节旅游体验营销/224┃Tourism Experience Marketing 254┃第十三章旅游消费者的购后行为┃Chapter 13Postpurchase Behavior of Tourism Consumer节旅游消费者满意度/254┃Tourism Consumer Satisfaction第二节旅游消费者忠诚度/241┃Tourism Consumer Loyalty第三节旅游消费者的抱怨/246┃Tourism Consumer Complaints 253┃第十四章旅游消费者行为比较┃Chapter 14The Comparison of Tourism Consumer Behavior节旅游消费者行为跨年龄比较/253┃A CrossAge Comparison of Tourism Consumer Behavior第二节旅游消费者行为跨性别比较/257┃A CrossGender Comparison of Tourism Consumer Behavior第三节旅游消费者行为跨文化比较/259┃A CrossCultural Comparison of Tourism Consumer Behavior 265┃参考文献┃References